7 Great Tips on How to Use TikTok for Your Business

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TikTok, one of the most popular social media apps that showcases videos is probably one of the easiest places for you to advertise your brand in.

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If you have never heard about TikTok, then you are most probably living under a rock. TikTok, a video streaming app has now taken social media by storm. With the pandemic forcing people to stay home in the past years, TikTok came to the rescue to provide entertainment, socialisation, and engagement for many. From there, TikTok’s viewership only skyrocketed.

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And because TikTok has now become so popular, many companies have been using it to create brand awareness, improve sales and even sell on the app. TikTok has a vast following of 1.4 billion active users each month and it has had about 3.4 billion downloads. And because of this, it only makes sense that you use TikTok to get on the Gen Z and Millennial trend and have your brand noticed.

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Here are some really great ways to use TikTok to have a rockstar-level marketing campaign.

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1. Raise your brand's popularity and awareness

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If you are looking for somewhere to advertise and be seen as a brand, then TikTok is one of the best places to do it. When TikTok came out, it was specifically designed to engage and entertain to the point of making its short videos very addicting. If you examine the content on TikTok, you will see that a lot of them are really fun and appealing or informative. This helps the app to keep users glued to watching videos on it.

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And since TikTok pulls users to keep on watching content, this is now a great way to leverage brand visibility. People on TikTok normally spend somewhere about an hour or roughly about 52 minutes a day entertaining themselves with the video streaming platform's fun content. Viral videos are often funny or interesting which is why people get addicted to them. This means you can get your brand easily noticed on TikTok if you make your content enjoyable or informative.

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You can easily create brand recognition with well-curated videos. You can utilize the app’s editing tools to make your content better.

Now to improve your visibility on TikTok, you need to create vids that are engaging. This means that you need to make content that can entertain people in just a few seconds and hold their attention. Your videos should also be relatable making your viewers want to share your content.

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Create a TikTok Challenge and pull in people to try them. Teach people a thing or two. Tug on their hearts. Make them laugh. All these can make people want to watch your vids and therefore build brand awareness.

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2. Get more traffic to your website

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You can create videos that are so engaging but aren't finished towards the end that viewers would just love to know more by clicking over to your site. You can also add a text caption right on your video so that people can see your company's name and page. But of course, adding value to a video and captioning a link to your site can have people click over to your blog or website.

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TikTok can drive so much power that small brands can gain traction and popularity. People who have small to medium businesses have expanded so much through TikTok. Large companies like Gucci, Nike and Asus and so much more have used TikTok to tap into their buyer's interests and make them purchase their goods.

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3. Bolster your brand's values and identity

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There is a sea of brands and competitors out there, and being memorable on social media can make a big difference to your sales percentage. Creating a brand image that is unforgettable is the goal. And with TikTok being highly addictive, you can easily use this to make people recall your brand easily. You just need to make content that is so engaging the people would like to share it.

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Go for TikTok Challenges that make your brand pop. For example, if you sell clothes online, then why not try making a challenge with people styling clothes from your store and then have them tag you in the vids. You can also create informative videos that teach people how to make their lives better by using your brand, you can even challenge them to copy your example and have them make info videos that push your products forward.

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4. Bring value, value, and more value to your audience

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TikTok isn't just for dance challenges and pranks, it can also be a place for learning and improvement. Creating value for your followers can make them loyal to your brand and this can improve your viewership. Many successful TikTok marketing campaigns are created to give educational content for its viewers.

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You can make how to guides. You can create lists of things that give answers to FAQs. You can how-to give information and listicles on your TikTok vids.

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If you continue to post vids that provide info, soon enough you will have a following of people who like learning about specific things. Try to stick to a particular niche and style to create that brand identity that is truly yours.

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5. Interact with your followers and build a TikTok community

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As you post more and more relatable, funny, or informative content, you will gain a following of people who like what you post. If you are able to leverage your posts well, in time, you will be able to build a whole community of followers who love what you put out there.

You should never neglect your audience. Treat them well and engage them on your TikTok page. Reply to their comments, challenge them to do stuff and post them on the platform, have them join your contests, and interact with them as you would your friends on other social media apps. Treat your followers like they matter.

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Your community will grow and grow as you show your current followers that you care about them. The more you interact with your audience, the more likely they will remember your brand or buy from you. So don't waste their comments and feedback on your page. Use these to your full advantage.

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6. Influencers can make a huge impact for your brand

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Influencers or popular individuals on social media can make a huge difference in your viewership. They can increase the number of your followers and boost your brand's recall and positive value. A lot of companies’ social media advertising uses influencer marketing to leverage brand visibility and image.

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If a company wants more traffic and viewership, collaborating with an influencer who has a good image can do the trick. You can either have paid partnership with them or have some brand sponsorship. They can post videos as well on their own pages to help you boost your advertising efforts.

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7. Promote on multiple platforms

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Whatever you post on TikTok, you can also rehash those and use them on other apps. You can use your content from this app and put it on IG or FB Reels. You can also use these vids on it YouTube Shorts. This means you don't waste content and you're able to reuse it for other audiences. But remember that the viewers that you have on TikTok may be younger and so your videos need to encompass all your target audiences.

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If you will reuse a video from TikTok for other platforms, remember to edit them so that the content can be adapted to the other platform's audiences.

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So, there you have it. A few key things to remember in using TikTok for marketing. Use this app wisely and get in on the trend and get fans to love your brand.

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If you want someone to help you create the best TikTok campaigns for your company, then talk to us for a free consultation.